The Dashboard section is the analytics center of the Grinfi platform. Here, you can track outreach performance, analyze conversion rates, and evaluate the effectiveness of each Sender Profile.
Data Display Management
All statistics are divided into two main tabs: LinkedIn and Email.
At the top navigation panel of both tabs, you will find data filtering tools. They allow you to flexibly customize exactly what information you want to analyze:
Time filter (1): Allows you to select the analysis period. You can use ready-made presets or set a custom date range on the calendar.
Automation filter (2): Allows you to display statistics not for the entire workspace, but exclusively for one specific active campaign.
Metric Counting Principle (Data Unification)
To ensure accuracy, the system utilizes a contact-oriented calculation logic. All key metrics (Messages Sent/Opened/Replied) are aggregated based on the number of unique contacts, rather than the absolute volume of actions performed.
This means that multiple system touchpoints with a single profile (or a series of replies from it) within the selected period are recorded as a single conversion event. This approach eliminates statistical distortion caused by message threads.
LinkedIn Tab
This section displays all the statistics of your communications via the LinkedIn social network. Structurally, the tab is divided into three blocks: general metrics, a chart, and sender profile statistics.
General Metrics (Widgets)
At the top of the screen, the key numerical indicators of your activity for the selected period are displayed:
Connections Sent: The number of sent connection requests.
Connections Accepted: The number of accepted connection requests.
Messages Sent: The total number of sent messages.
Messages Opened: The number of read messages and the open rate percentage.
Messages Replied: The number of received replies and the conversion rate into replies (Reply Rate).
InMails Sent / InMails Replied: Statistics for sent premium InMail messages and replies to them.
If necessary, these results can be exported as a table with numerical data for further analysis. To do this, use the Export to CSV function.
Chart (Diagram)
Below is an interactive chart that visualizes the dynamics of these metrics. Hovering your cursor over a specific point on the chart displays the exact indicators for that particular day or week.
Statistics by Sender Profiles
At the very bottom of the page is a table that duplicates all the presented metrics but breaks them down by individual Sender Profile. This allows you to compare performance across different Sender profiles.
Email Tab
This tab contains email outreach statistics. The interface and functionality (chart, filters, and Sender Profile table) are identical to the LinkedIn tab, but the metrics are tailored specifically for email marketing.
Key Email Metrics:
Emails Sent: The number of successfully sent emails.
Emails Opened: The number of opened emails.
Links Clicked: The number of clicks on links contained within the emails.
Emails Bounced: The number of emails that could not be delivered (due to a sending error, a full mailbox, or a non-existent address).
Email Unsubscribed: The number of contacts who used the link to unsubscribe from your campaign.
Emails Replied: The number of received replies from contacts.
🟡 Note: To track events such as Emails Opened, Links Clicked, and Email Unsubscribed, you must link a CTD (Custom Tracking Domain) to each sender email address. Without an established CTD, these metrics will always remain at zero, regardless of the recipients' actual activity. Detailed setup instructions can be found in the article: [Set up a Custom Tracking Domain].