The Advanced Enrichment node in the Grinfi automation builder is a tool for the on-demand update and actualization of contact data using information directly from LinkedIn. It ensures that before executing a critical step (such as generating a personalized message), the system finds and utilizes the most up-to-date information about the contact.
⚠️ Important: Feature Availability and Pricing
The Advanced Enrichment feature is available exclusively in the new subscription formats introduced on April 28, 2026. If you purchased your subscription before this date and have not switched to a new plan, this functionality will be unavailable. To gain access, you need to upgrade your subscription.
🟡 Note: The Advanced Enrichment node is billed using internal credits. Each successful enrichment consumes 1 credit from your balance (the number of credits depends on your current subscription plan). If you run out of credits, the node will stop functioning.
How Default Data Enrichment Works
To better understand the value of this node, it is important to know how the platform processes data by default when importing contacts:
When a new contact is uploaded to Grinfi, the platform automatically checks whether it already exists in the internal database.
Instant data retrieval: If the contact is found and its last enrichment occurred less than 3 months ago, the information is instantly pulled from the database.
Re-enrichment: If the contact is found but its data hasn't been updated for more than 3 months, the system places it in a queue for a new enrichment to refresh the info.
If the contact is entirely new and not in the database, it is placed in the enrichment queue.
Depending on the load and queue size, the actual enrichment process (not from the database) can take from a few hours to several days.
The Advanced Enrichment function is designed specifically to eliminate the possibility of using potentially outdated data. It forces the system to ignore the database and update information directly while the automation is running.
Advanced Enrichment Node Configuration
In the node configuration menu, two operating modes are available:
Enrich all contacts (1): If this checkbox is selected, the system will force the enrichment process for every contact that reaches this node, regardless of when their data was last updated. This guarantees 100% data relevance but consumes the most credits.
Filter by last enrichment date (2): A smart mode that allows you to update only outdated profiles, helping you save credits.
In the Only enrich if older than (3) dropdown list, set a time limit for the last update.
If a contact was enriched more recently than the specified timeframe, the system will pass them through, assigning a Skipped status to the node. If the data is older, the contact will be sent for priority enrichment.
⚠️ Note: If a contact is sent for an update via the Advanced Enrichment node, its progress through the automation will be temporarily paused. The contact will remain at this node until the data collection is fully completed, and only then will it proceed to the next step of your automation.