When setting up an automation, you can control exactly how new contacts will be distributed among the connected sender profiles. The system offers four different routing models for flexible workload management.
Where the distribution setting is located
Leads distribution model is selected directly in the sender profile management window. You can do this in two cases:
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When creating a new automation: At the step-by-step build stage (Step 2: Add Sender Profiles).
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In an existing automation: Open the automation, go to the Builder tab, and click the Default Sender Profiles block to change the current settings for future contacts.
Available distribution models
In the settings window, you have 4 contact distribution options available:
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Fair Balance Rotation (Default): The system distributes contacts evenly among all connected profiles. If you add 2 new profiles to an active automation with 10 senders, all new contacts will be assigned exclusively to the new profiles until the total number of assigned contacts reaches equal values for all profiles.
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Rotate to a new Sender profile: The contact will be linked to the profile it has not had any interaction with before. The system automatically analyzes the history and selects a profile with no previous touches.
🟡 Note: If no such profiles are found (all senders have already interacted with this contact), the contact gets the Failed status and exits the automation.
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Prioritize Profiles with prior engagement: The system assigns the contact a sender profile it has already had previous interaction with. If there are several such profiles, the contact is assigned to the sender that interacted with it last.
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Random Rotation: Contacts are distributed among senders completely at random, without taking balance, workload, or previous communication history into account.